The background

Declining engagement

Business opportunities for vendors and the channel have become significantly more challenging since Covid. Alongside other structural factors, it has changed how we interact with our target audience.

The market is fatigued.

A typical CISO/CTO receives an unmanageable quantity of inbound contacts from BDR’s via email and LinkedIn, often exceeding 200 in a single day. They receive multiple invites to breakfast meetings, conferences, on-line sessions, and similar.

ROI on exhibitions and trade events is difficult to accurately evaluate and their utility is increasingly questioned.

The result? It has become increasingly challenging for us to engage in any meaningful way.